Iam absolutely amazed by how boring, similar and useless most advertising is.
The waste going on is staggering. Wasted money and wasted opportunity.
You could summarize the structure of most ads from small businesses as follows: Company name, Company logo, A laundry list of services offered, claims of the best quality, best service or best prices, offer of a “free quote”, contact details.
It’s basically a name, rank and serial number.
Then they hope and pray that on the very day their ad runs, a prospect in immediate need of their product or service stumbles across it and takes action. This is what I call marketing by accident.